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Kawaii Girl Cosmetics founder, Dorian Smith-Garcia

Kawaii Girl Cosmetics started from founder Dorian Smith-Garcia’s obsession with finding the perfect pair of flutter lashes and matte lipsticks that actually stay put but are intensely hydrating. Thanks to her professional life in the entertainment industry, Dorian constantly travels to Tokyo where she was greatly influenced by Japanese skincare, beauty brands and trends. Armed with her appreciation of Kawaii culture and passion for makeup, Dorian created Kawaii Girl Cosmetics.

What is a Kawaii Girl?

In Japanese, “kawaii” means cute. And the concept of cute is something that is prominently featured in Japanese beauty culture, which focuses on enhancing your natural beauty. Kawaii Girl Cosmetics is centered on the concept of cosmetics to enhance your natural beauty that leave you comfortable and confident in your own skin rather than reinventing your gorgeous features. We believe what you see in the mirror - before and after you apply makeup - should still feel like you! Kawaii Girl is a curated brand featuring premium cosmetics that will enhance and highlight the natural beauty in all of us!

Who is a Kawaii Girl?

A Kawaii Girl is cosmopolitan and takes her cue from the international beauty community. She expects her makeup and beauty choices to create a look that’s equal parts timeless yet unforgettable. But most importantly, her beauty style has a touch of whimsy…Kawaii even!